News Release

New Name. Same Successful Program.

Caption for photo: Nirmala Raniga, founder and Dr. Deepak Chopra, partner

Nirmala Raniga and Dr. Deepak Chopra are very excited to announce that as of October 13, 2012, Paradise Valley Wellness Centre (PVWC) will now be known as Chopra Addiction and Wellness Center (CAWC). The name change highlights the existing and ongoing partnership between the Squamish-based wellness centre and the Chopra Wellness Centre in California. Going forward, CAWC will continue to offer the successful residential treatment program that integrates clinical healing components with the holistic elements from the traditional healing arts of the East. For more information, view Deepak Chopra’s announcement video.

The Chopra Center Press Release

Established in partnership with the world-renowned Chopra Center for Wellbeing, the Chopra Addiction and Wellness Center offers powerful addiction recovery and wellness to help people return to their natural state of wholeness and wellbeing.

Carlsbad, California — October 6, 2012—Paradise Valley Wellness Centre, a Canadian-based residential treatment facility for people suffering from addiction and trauma, announced today that it is changing its name to Chopra Addiction and Wellness Center, effective immediately.

The name change reflects the ongoing partnership between the addiction center and the world-renowned Chopra Center for Wellbeing. The Chopra Addiction and Wellness Center will continue to offer powerful addiction recovery and wellness programs that combine the latest therapeutic techniques in modern Western medicine with the traditional healing arts of the East. The treatment programs are based on the principles developed by the Chopra Center’s co-founders, Deepak Chopra, M.D. and David Simon, M.D. and described in their popular book Freedom from Addiction.

Nirmala Raniga, who founded Paradise Valley in partnership with the Chopra Center in 2009, will continue to serve as the director of the Chopra Addiction and Wellness Center, located in Squamish, British Columbia.

“What makes us unique is our holistic approach to healing,” explained Raniga. “In addition to the deep work that is done in individual and group therapy sessions, and the expertise of our medical staff and therapists, the daily routine at the Chopra Addiction and Wellness Center is based on the principles of Ayurvedic medicine and includes regular practices of yoga and meditation, a vegetarian diet, twice weekly massages, art therapy, and acupuncture sessions,” she said.

“For many years there have been so many intense debates in the field of addiction, including whether addition is physical, mental, genetic, or a choice,” said Deepak Chopra.

“In our experience at the Chopra Center, we know that all of these influences can play an important role both in developing and overcoming addiction. For this reason, we developed with Nirmala an addiction and emotional wellness program that encompasses all aspects of a person and their individual lifestyle, including the mind, body, spirit, community, and environment. It has been an extremely effective approach, and we are excited about our continuing partnership with the Chopra Addiction and Wellness Center,” Dr. Chopra said.

For further information about the Chopra Addiction and Wellness Center, visitwww.chopratreatmentcenter.com or call 1-888-802-3001.

About the Chopra Addiction and Wellness Center

The goal of the Chopra Addiction and Wellness Center is to offer anyone suffering from addictions or trauma a unique opportunity to heal, move beyond pain, and create happiness and wellbeing in their lives. Through its dedicated staff of healthcare professionals, the Chopra Addiction and Wellness Center provides intensive treatment for those suffering from addiction and/or trauma. The center offers a holistic approach, providing a full range of services supporting clients and patients through assessment, treatment, and post-residential care.

About the Chopra Center for Wellbeing

The Chopra Center for Wellbeing was founded by Deepak Chopra, M.D. and David Simon, M.D. in 1996. Located in Carlsbad, California, the Center offers a wide variety of programs, retreats, and teacher training programs that integrate the healing arts of the East with the best in modern Western medicine. The Chopra Center has helped millions of people around the world find peace of mind, physical balance, and emotional healing. The website www.chopra.com is your starting point on the path to wellness.